Archive for May, 2009
Natwest website is down
www.natwest.com
404 Not Found
Sorry not able to get a screen shot…but seems to have been down for 7 hours now…can someone grab me one and email it please

Popularity: 4% [?]
Discount Voucher Sites and Why Bother?
As someone who is heavily involved in this arena I can tell you now not to bother unless you have decent amounts of traffic or want to go after the traffic quite hard.
Lete me explain to you the issues:
- The overheads just on keeping on top of the codes/offers is quite something. We now have a team of people just collecting deals/offers/codes. Without all the latest offers on your site it’s a pointless exercise. At last count we had close to 3000 offers/codes/deals in our system including Game discount vouchers, Argos discount vouchers, Dixons discount vouchers, Play discount vouchers, Lovefilm discount vouchers, Boot discount vouchers
- The next issue is keeping on top of the merchants and the rule changes, being approved/disapproved for affiliate schemes etc etc.
- We run our own site www.discountvouchers.co.uk which ranks quite nicely but we have been doing a lot of work. From the data we see from this site we see conversion rates running at double or treble normal content site rates, but no where near the 10% plus that people talk about. Mind you the IAB guidelines have definitely affected click through rates ( what do you say Mark??:):)
- You will also find that you do not make much per visitor, be aware
Admittedly there is lots of long tail traffic, but you will need masses of content and power links to not get caught by the Google duplicate content penalty and many of people are after that, generally including the merhcnats themselves who have natural power.
Anyway just my little bit of knowledge, but if you already have a lot of grunt Google power and/or traffic then the effort may be worth doing. If you want a feed then kick the guys at promotions atleast that may save you a lot of work and effort.
Doug
Popularity: 4% [?]
Gone Down
16 yeas and gone….hopefully someone will now decide to sort the shambles out.
Doug
Popularity: 4% [?]
Our Staff – The Vouch
Some of the guys in our office as you may know or may not know are in a band, well yesterday they had a bit of a breakthrough and were playing on Radio 2 with Janice Long.
Many people have already met them at the A4U events in the bandanas.
Good to see they have not quite finished there website, that bit sounds familiar.
I was genuinely surprised how good they sound, I am a hard man to please as they know. But well done Joe, Josh, Adam as it was brilliant.
All the best
Doug
Popularity: 4% [?]
Recent quote from the Financial Times
Google is to privacy and respect for intellectual property rights what the Taliban are to women’s rights and civil liberties: a daunting threat that must be fought relentlessly by all those who value privacy and the right to exercise, within the limits of the law, control over the uses made by others of their intellectual property. The internet search engine company should be regulated rigorously, defanged and if necessary, broken up or put out of business. It would not be missed.
Popularity: 3% [?]
