Doug’s Mouthpiece – Droug.co.uk

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7 Responses to “Adfero News – good or bad?”

1. 
   Allan Stewart said on March 31st, 2009 at 11:12 am

   Surelly purecontent are better.

   My concern with any content stream actually is more about how you use it. I want to start a blog, but I want to pay for content. What would be the best strategy here? Hire a blogger or use a content feed? I want reliable!! That is a must! But its got to be compelling too.

   What do you think?

2. 
   Andreas Voniatis said on May 31st, 2009 at 1:41 pm

   Yes, I have used them. They are expensive, the sales staff are aggressive and couldn’t give a monkey’s and more interested in locking you into inflexible contracts with a 6 month out.

   All I can say is don’t bother – at the end of the day what do you need? Great content that is price competitive and API’d in. Just don’t pick them.

3. 
   Molly Dale said on June 26th, 2009 at 1:03 am

   Adfero has a reputation for working their writers into the ground for a pittance. The staff turnover at that company is unbelieveable. Many of the writers there are every talented but they are wasted working for that company.

4. 
   Jane Freeman said on July 27th, 2009 at 2:00 pm

   We used this company for two years until we completed an audit on the stories they were supposed to have written and found that for the last few months we were short-changed by around 40% (I have proof, by the way). They still had the cheek to insist we give them six months termination notice ! Sub-standard.

5. 
   tractor boy said on September 2nd, 2009 at 1:30 pm

   They are an absolutely awful company, with sales staff who just spought the most appalling bullsh*t.

   It sounds impressive, but when the service starts, it’s nothing like as described – literally nowhere near as good.

   After all my dealings with them, i don’t have a single good thing to say in their favour.

6. 
   1-2-1 Afil said on March 1st, 2010 at 12:41 pm

   I very rarely leave comments on sites – but, as is mostly the case, the only comments that are evere left are those that tear companies apart rather then the good instances.

   I have picked up on a couple of negative points re adfero, although I must admit, those I have, always seem to be very similar as in 2/3 of those here……just repeated elsewhere.

   Anyway, I felt inclined to comment as we as a company have used Adfero or should I say Direct News for just over 4 years now, and have stretched to 6 websites in all and we have never had anything but good results from the KPI’s we have set.

   I think expectations of some individuals and organisations are sometimes a little far fetched i.e. writers and payed pennys etc – why is this a concern of yours? if you want quality content and as you say, they have good editors, then so what?

   With reference to cost, here is what gets me – if you want good content, well written, search optimised and quick then in order to have a good content strategy you would have to pay for a content writer/journalist 25-30k and you think 15 or 16 quid an article is expensive – i think you need to sort your strategy out and look at exactly what is needed because if I am right in thinking there effectively is no competition!!

   We ran with a “so called” competitor on another site as they were a little chaper – not that much – but effectivbely cheaper, and it became apparent very quickly why they were. Everything, even down to advice and guidance, we had to pay for, there was no meetings, reviews, help, ongoing guidance, instant contact, plus the editorial quality was poor in comparison.

   Anyway, I thought i would fight the corner with something positive as negative is something people scream from the rooftops whre as the positive stuff is generally unheard

7. 
   Gerry White said on August 1st, 2011 at 12:22 pm

   Disclaimer – I do work there.

   1. It has massively improved, probably more in the last 12 months than anything.

   2. Yes, the employees do work hard and to be honest I wouldn’t want to be a writer for love nor money, however turnover is far lower than it used to be and most writers do stay at Adfero for quite a number of years before typically going on to quite prestigious jobs, the old writers regularly come down for a beer in the local – yes Adfero = hardwork and not brilliant money, but that is how they do offer such a good business for you.

   3. It doesn’t work for everyone – they offer content for your website if you work with them, follow their recommendations / integration / socialmedia / newsletter advice it usually works really well, if you have an obscure product that no one is searching for it won’t work.

   4. Forget about just “news” it is a small part of what they offer now, a shift has been seen internally to better quality articles and blog style posts that have been working considerably better.

   5. it is not a silver bullet, it won’t replace everything else you do – the more “optimisation” you do, SEO, PPC, Social Media etc.. the better it will work, it is content for you to use – the build it they will come philosophy should have gone a long time ago.

   Hope this helps – I am not a salesman and these views above are my own, not the companies.

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