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Are networks operating illegally?

Sunday, April 19th, 2009

Ok I am about to duck…but here goes….

Assumption
Networks are there to help a merchant create extra business and are legally obliged to do so
Networks are more informed as to how the affiliate business works than a merchant
Merchants pay networks and assume that networks work in a merchants interest

If the above is so then why does the following happen in Europe:
Networks allow affiliate to operate rate catchers (pop ups that sit on desktop and appear saying click here to save 5% off this site – used by discount sites and cashback sites)
Networks work with people who cookie stuff
Networks work with people with toolbars that drop cookies
Networks work with scumware

I assume as most networks do not allow this to happen in the UK they deem it unethical/illegal.

Does that mean we have board members/directors of Public quoted companies knowing that their company is operating in an unethical/illegal manner in Europe. If so then is that criminal offence?

Directors are obliged to operate legally and ethically in the the interest of their shareholders.

Doug ducking

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8 Responses to “Are networks operating illegally?”

  1. anon said on April 20th, 2009 at 8:46 am

    Just wondering, what do you mean by rate catchers?

  2. Dave said on April 20th, 2009 at 9:21 am

    Doug, I would definitely keep your head down.

  3. DaveN said on April 20th, 2009 at 9:53 am

    But this is just an Assumption, if you going to stick your neck out give a case study and you can’t use eBay anymore :)

    Dave

  4. maxd said on April 20th, 2009 at 10:03 am

    Doug, I would definitely keep your head down.

    He cannot because that pink bandana increases the size of his already big head ;0

  5. smingle said on April 20th, 2009 at 10:06 am

    Very interesting and factually correct !

    All about the money at the end of the day, it would seem ;)

  6. Paul said on April 20th, 2009 at 10:09 am

    Can you provide an example of a rate catcher, I don’t think I’ve ever seen anything like this before.

  7. evenflowdave said on April 20th, 2009 at 10:32 am

    Happens even in the places you wouldn’t expect. Merchants and Networks aren’t likely to care what an affiliate does, as long as they’re not directly doing anything naughty but still profiting from rogue affiliates. That is until they receive anough complaints that they have to do something

  8. Doug Scott said on April 20th, 2009 at 11:16 am

    Dave

    All I do is make people think….I leave it to others to come up with the detail:)

    Doug

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