Doug’s Mouthpiece - Droug.co.uk

Gocompare and link bait

SEO written by Doug Scott

I been thinking about this and do not believe GoCompare have been banned but the following happened:

Gocompare change their site and fail to add in page titles etc. There are stories about this being link bait, but there is no way the board of a large corporate would sanction something so risky. Especially when there existing linkiing strategy is not that bad in comparison to their competitors.

So my money is that some techie let is go live by accident.

Doug

Gocompare not doing much comparing of insurance

SEO written by Doug Scott

www.gocompare.com the inusrance comparator seem to have upset the mighty Google and so not doing much comparing today.

But when everyone else around you is buying links to rank what do you do?

Doug

Go and enjoy some reading

SEO written by Doug Scott

A mate who does way too much analysis for his own sanity, but if you have days to waste readingt he intricacies of google then enjoy

A man with too much time is HERE

Cheers mate

Doug

Newspaper Printing or Printers

Fun, SEO written by Doug Scott

This is a silly game I am playing to see how well you can rank for some terms that big PLC’s seem so confused about. So I have picked a mates company for a laugh:):)

Newspaper Printing or Printers

Did it work???

Doug just bored

Made For Adsense site makes $10 million per year

Fun, Google, SEO written by Doug Scott

www.plentyoffish.com

I remember talking to Marcus about 2 years ago and the beats just keeps on rolling.

The complete story is here

Doug

How many pages should get links

SEO written by Doug Scott

You have a 100 page website, how many pages should you get links too? Normal logic says all of them???

Many things in the world work on the 80/20 rule so surely your link profile should be the same. 20 of the pages get all the links as they are the most interesting. 80 page gte next to none.

Check your backlinks for your real sites and then for the sites you have messed with to artificially make rank:) Notice a differemce?

Doug pondering

Dixons Discount Code KW Research

SEO written by Doug Scott

People always ask how to get traffic and I just say find more words, put up more content and get more links:) I haven’t done any KW research for years, so thought I would have a look and see how many I could find just using simple free tools….none of these words were created using auto generating tools, but doing actual research…..not too bad just for Dixons discounts. But my it is deadly dull:)

We used to run one affiliate ppc campaign with over 4 million words and the merchant could never find hardly any of our words.

Wonder if I can make it rank now:)

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Doug feeling bored

The long tail will get longer

SEO written by Doug Scott

The evolution of the long tail:

• the punter looks for the word flights
• you build your site for the word flights, even though you are not a flight site
• the punter does not find what he wants and so searches for cheap new york flights
• you build your site for the word cheap new york flights, even though you are not a cheap new york flights site
• the punter does not find what he wants and so searches for cheap new york flights in July
• you build your site for the word cheap new york flights in Julys, even though you are not a cheap new york flights in July site
• the punter does not find what he wants and so searches for cheap new york flights in July from Newcastle
• you build your site for the word cheap new york flights in July from Newcastle, even though you are not a cheap new york flights in July from Newcastle site
• CONTINUE

The average search was 1 to 2 words, it is now almost 5 words in length.

Obviously www.fly.co.uk is a great site for all of those terms

Use a PR story and get 14000 links

SEO written by Doug Scott

Good old Lyndon at www.cornwallseo.com has written a great piece of link bait for those boys at money.co.uk….it didn’t take the money.co.uk boys after that $2.4 million spend to go and create some fun and get some links.

So here is the storey he created:

13 Year Old Steals Dad’s Credit Card to Buy Hookers

Now Lyndon has pulled the storey from his site of what he did, but basically it is:

create an interesting storey

get all your friends on the social networking sites to plug it - Lyndon has lots..it helps

keep plugging and hope it goes viral…this one went massive and the storey ran on Fox news, here is the video:

Lyndon genius

Now money.co.uk have their 14000 inbounds they can start hiding the anchor text links:)

Here is what Lyndon said originally before the noise:

None of it is true, it’s a completely made up yarn. How do I know? I wrote it. It’s what I do for a living. I write content for websites which creates a buzz and hopefully gets links and people to the intended target.

The story was specifically crafted to appeal to the online crowd and included a number of “hot buttons” which resonated with people of a certain mindset.

Pandering to prejudices? Absolutely.

The intention was to create something so unbelievably magnetic that people had to pass it on and tell others in the form of linking to it, sticking it on their TV show, printing it up, and chatting about it on a radio show.

Did I know the story was going to be this big? No of course not, but it is what I aim for. Whether or not a piece of content goes viral is not up to me. The factors which decided the success of such a thing are too numerous to quantify and compute.

Doug wondering if Lyndon’s fees have gone up or is he hiding from Google

money co uk
money.co.uk
www money co uk
www.money.co.uk

SEO’s or dodgy crooks - is this legal?

SEO written by Doug Scott

Just seen this on Dave Naylors blog:

Dear Sir/Madam

I am contacting you on behalf of Insurance.com, located in Cleveland, Ohio. We manage Insurance.com’s Internet monitoring function for brand identity issues on the Internet.

The following website ( removed ) uses the trademarked name of Insurance.com or one of its subsidiaries on its site.

As owner of the name, Insurance.com (and/or its subsidiaries) owns the exclusive right to reproduce and use its trademarks and authorize any reproduction and use. Insurance.com does not recognize the use of its name in the above-referenced site as authorized. Therefore, your use of this trademark is a violation of its rights.

Insurance.com demands that you cease and desist from using its name in any manner and that you remove all use of its trademark from the referenced website.

Please address these issues immediately. Please contact me with any questions.

Sincerely,

Trademark Administration
Insurance.com

Looks like it was someone trying to get links removed that pointed to insurance.com

Is this legal? Intersting scenario as I may have to get out my old typewriter and send letters to all those people who link to Lastminute.

So soon we will have link removing Indian companies…….$5 per link removed

Doug off home