Polls
Who is the pretty boy of affiliate networks?
- Jason Baker
CommissionJunction
(26%, 78 Votes) - Lee Griffin
TradeDoubler
(16%, 47 Votes) - James Little
AffiliateFuture
(14%, 41 Votes) - Darren Newmark
LinkShare
(12%, 35 Votes) - Doug:)
Sexy beast
(11%, 33 Votes) - Adam Ross
AffiliateWindow
(11%, 32 Votes) - Mark Walters
AfilliateWindow
(11%, 32 Votes) - Chris Mockford
Buy.at
(9%, 26 Votes) - Tyson Pearcey
Buy.at
(5%, 14 Votes) - Warwick Lambert
Buy.at
(4%, 11 Votes) - Clarke Duncan
PaidOnResults
(3%, 10 Votes) - Giles Parnell
AffiliateFuture
(-22%, 10 Votes)
Total Voters: 297
Loading ...- Jason Baker
2
Double paying – being in organic and paid
Tuesday, July 8th, 2008
We have been trialing this for months and our results are quite simple:
- If term is generic and you are number 1 in the organic results and term is cheap then be in paid.
- If term is generic and you are number 1 in the organic results and term is expensive then do not be in paid.
- If term is generic and you are not number 1 in the organic results then be in paid.
- If term is your brand then be in paid
A more in depth study about Mozilla is here
Doug plays with paid search
Popularity: 1% [?]
do you have the same data set for ‘If term is niche’ ?
niche makes no difference from what we see…it is dependent on cost per click and value of click to you.
30% duplication of traffic is what we find if you rank number 1 in organic and are on top bar in serps
We gave up trying to do detailed modelling as it was too hard….so we just cam up with the above simple model. We losted some business but saved a fortune in ppc spends…..ie 5% drop in sales, 50% saving in ppc.
Doug