Comments on: Double paying – being in organic and paid http://www.droug.co.uk/double-paying-being-in-organic-and-paid.html Doug Scott's thoughts and opinions Tue, 04 Oct 2011 20:38:25 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Doug http://www.droug.co.uk/double-paying-being-in-organic-and-paid.html/comment-page-1#comment-832 Doug Tue, 08 Jul 2008 20:15:13 +0000 http://www.asapventures.co.uk/blog/?p=188#comment-832 niche makes no difference from what we see...it is dependent on cost per click and value of click to you. 30% duplication of traffic is what we find if you rank number 1 in organic and are on top bar in serps We gave up trying to do detailed modelling as it was too hard....so we just cam up with the above simple model. We losted some business but saved a fortune in ppc spends.....ie 5% drop in sales, 50% saving in ppc. Doug niche makes no difference from what we see…it is dependent on cost per click and value of click to you.

30% duplication of traffic is what we find if you rank number 1 in organic and are on top bar in serps

We gave up trying to do detailed modelling as it was too hard….so we just cam up with the above simple model. We losted some business but saved a fortune in ppc spends…..ie 5% drop in sales, 50% saving in ppc.

Doug

]]> By: GerBot http://www.droug.co.uk/double-paying-being-in-organic-and-paid.html/comment-page-1#comment-831 GerBot Tue, 08 Jul 2008 11:51:31 +0000 http://www.asapventures.co.uk/blog/?p=188#comment-831 do you have the same data set for 'If term is niche' ? do you have the same data set for ‘If term is niche’ ?

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