Fat guy defending the fridge
Following on from my post about who is stealing your affiliate cookies.

Who should be attributed for any sales can be really complicated, but hey don’t worry we have some really ethical “fat guy” affiliate networks and “fat guy” online agencies advising merchants what they should do. That is the scary part.
The simple reality in my dealings with agencies, networks and affiliates over nearly 10 years in this game is that most people have no idea what they are talking about. Some simple facts:
- 80% of these people are simply stupid…sorry if you are reading this but it is a fact
- 80% of people are unethical, especially when the idea of easy money is mentioned
- most merchants deal with 3 different companies related to online advice
Hence only 1 in 25 people who you talk to in this industry have a grasp of the facts and are honest enough to tell them to you.
As a merchant listening to 3 people, the chances are that none of them know what they are talking about or have your interests at heart. If as a merchant you have 1 “good” advisor, the other 2 will override their view. If as a merchant you have 2 or even 3 “good” advisor’s you will be rich beyond your wildest dreams.
Doug :)
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