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Gocompare and link bait
Thursday, April 23rd, 2009
I been thinking about this and do not believe GoCompare have been banned but the following happened:
Gocompare change their site and fail to add in page titles etc. There are stories about this being link bait, but there is no way the board of a large corporate would sanction something so risky. Especially when there existing linkiing strategy is not that bad in comparison to their competitors.
So my money is that some techie let is go live by accident.
Doug
Popularity: 3% [?]

I reckon I disagree because:
a) they still have gocompare in their page titles, so surely theyd still rank for that unless they were penalized.
b) google taking gocompare out of the serps for things like there own brand and other competitive terms would be like taking dell out the serps for keyword ‘computer’, google would be broken. and even if this was the case theyd surely rectify it, again, unless they were penalized…
I think the content for links is on the radar for bad practices now…
Well they are back in the SERPs now – so maybe a glitch ?
My Names Doug and I’m so clever. All you people who jumped the gun. All I can say is “na na na na na” ;)