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Has Yahoo screwed indextools

Monday, August 25th, 2008

We have for a few years used Indextools and been more than happy.

Yahoo buy it and the following has happened in a month:

  • Our account manager has gone from being great to being almost none existent
  • We can add no more domains to our account
  • The stats are getting screwed up, especially for keywords from msn.

Admittedly we don’t pay any more, but then I don’t pay for a chocolate fire guard as it don’t work.

Doug with a chocolate fireguard

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5 Responses to “Has Yahoo screwed indextools”

  1. Dennis R. Mortensen said on August 26th, 2008 at 4:45 am

    Hey Doug,

    That’s not good news. Not good news at all!

    I was the COO of IndexTools and took great pride in our service and technology – and to be honest and sincere, I don’t feel screwed at all. Perhaps a bit screwed on the rent I am paying, after relocating to NY. :-)

    >>Our account manager has gone from being great to being almost none existent
    If you have difficulties in connecting with your account manager, feel free to email me directly.

    >>We can add no more domains to our account
    I am actually happy to say that we are in the midst of moving our customers from IndexTools Data Centers and technology foundation to Yahoo Data Centers and technology foundation (a task our good friends from Google spent more than a year doing). So we are, to be brutally honest, maxed out of capacity and don’t really want to expand in a set of data centers we are working to close. But connect with your AM (or ME directly) and we will keep you posted.

    >>The stats are getting screwed up, especially for keywords from msn.
    This is just piss-poor! The excuse could be that we have to move our API agreements from IndexTools to Yahoo!, but that doesn’t matter to you. Note taken.

    Cheers
    dennis :-)

    Dennis R. Mortensen, Director of Data Insights at Yahoo!
    Blog: http://visualrevenue.com/blog
    Book: http://visualrevenue.com/blog/yahoo-analytics-book

  2. Adam C said on August 26th, 2008 at 9:05 am

    I heard some partners were now allowed to add domains to their accounts again – though not exactly sure what the parameters are around this.

    Also hear its very likely that much of the PPC management suite will be canned at some point – retaining integration with the different engines, but all bidding rule functionality being removed.

    Shame really. Personally, I’d rather have an excellent paid service than an OK/good free one.

  3. Doug said on August 26th, 2008 at 12:20 pm

    Thanks for posting Dennis….Hope life is being good to you.

    Hopefully these are only growing pains, but we did love the old indextools. So much so that we never really used Google analytics. I would happily pay for having the extra attention we used to have and the ability to call someone and them build something bespoke for us.

    How about Yahoo offering a super tracking service that is paid for?

    Please make indextools wonderful, as we want competition to the Google juggernaut.

    Doug

  4. Ben said on August 26th, 2008 at 12:39 pm

    My thoughts exactly Adam. The Indextools guys before were superb.

    I accept there are probably some big changes happening. Now we are just another blip on a very big priority queue with limited resource. The account manager hasn’t shown any interest in who we are or what we do it and hasn’t bothered to ring just to say hi.

    The little things make a big difference. Maybe it was the redbull permanently glued to Dennis’ hand that did it for them when they were just Indextools.

  5. maxd said on August 28th, 2008 at 12:36 pm

    They are not taking anymore sites on as far as I know. I would like to give it a whirl as I am paranoid about google. Rumour is it will be free at Xmas time?

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