Comments on: Merchants – which affiliate is bidding on your brand??

By: Nick

Nick — Tue, 24 Nov 2009 12:55:42 +0000

Nice post Doug, go get ‘em!

It would be great if the Networks and Agencies ever sorted this out, but I doubt they will.

Occassionally, I’ll send a series of emails about non-negative matching off to them and there are some merchants who care more than others. The DSGi group are one of the ones who don’t seem to be too concerned about the issue, through AWin, but there do seem to less broadmatched DSGi terms + Voucher Code type ads than there used to be. Expedia is one I have given up on as Buy.at don’t seem to take any action against the sites you listed…

I have had my broadmatch Ads appear on Google, despite negative keywords 100% being in place, but Google don’t seem to want to admit to this. I witnessed it myself a month back, sent it off to the Adwords team, and got a reply back saying that they couldn’t replicate it. Had a screenshot as some sort of proof too. This becomes an issue when the networks may not give enough thought and investigation as to why your Ads are actually appearing.

I’m sure I haven’t negative matched as fully as I should, but am more than willing to update my campaigns wherever required if it’s in the T&Cs.

Then you’ve also got the likes of Adcenter, with such a small box for negative terms (1024 chars?), that it’s impossible to comply with all merchants anyway!

Cheers,

Nick

By: Conor

Conor — Tue, 24 Nov 2009 10:24:37 +0000

the company responses are awesome

By: dave

dave — Tue, 24 Nov 2009 10:23:47 +0000

its shamreful really, can’t beleive how few people own their own search results in google

By: Doug Scott

Doug Scott — Fri, 20 Nov 2009 16:14:35 +0000

Anon

Yes that is us, we have had no dealings or contract with Pizza Hut for months now. If they wish to talk to us they have our contact details.

Doug

By: anon

anon — Fri, 20 Nov 2009 12:17:34 +0000

how about this one:
http://www.google.com/search?q=pizza+hut+coupons&ie=utf-8&oe=utf-8&aq=t&rlz=1R1MOZA_en___GB336&client=firefox-a

DiscountVouchers.co.uk/Pizza-Hut
aren’t ASAP ventures – a company you’re associated with – the company that run discountvouchers.co.uk, at the very least via Promotions.co.uk system?

By: Barry

Barry — Fri, 20 Nov 2009 11:41:22 +0000

Ah I see.

Wouldn’t it be a great idea in that case for networks to release a negative list for all brands that have a search policy in place so that we cant fall foul of it due to the google.

By: MAtt

MAtt — Thu, 19 Nov 2009 22:00:59 +0000

Barry, if you add “voucher code” in broad match google would display your add for “random word + voucher code” but after a while they see that the ctr is too low and they stop displaying. For “merchantname + voucher code” the ctr is high enough, so the ads are displayed.

By: Barry

Barry — Thu, 19 Nov 2009 21:08:40 +0000

The page isn’t long enough for the list in all honesty mate, as I am sure your aware.

Some of them are blatantly bidding on the merchant name within a longtails phrase. Some of them will blame it on broadmatch.

Broadmatch!! Funny how if I search for ;’random word + voucher code’ ads dont appear. Maybe they have ‘random word’ as a negative in their campaigns ;)

This has been going on for a long long time and has never be and never will be sorted IMO

Barry