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Top brand names are main google searches

Friday, May 2nd, 2008

Firstly thanks to Lee for finding this.

Simply of the top 2000 searches on google 76% of them were for brand names.

This is from the hitwise report:

Navigational search = Brand Name search

So we know that there is lots of traffic for brand names.

Now lets look at what proportion of traffic on google when searching for a brand name lands on the brandname site:


EG. Expedia, a brand that is strong both in the UK and USA. 95.7% of people searching for ‘expedia’ in the UK ended up on an Expedia property, compared to 88.6% in the US – a 7.1% gap.

The difference is that in the US brand name bidding is allowed on google, in the UK it is not. All changes on May 5th.

Doug

Hitwise data here

Popularity: 1% [?]


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