Doug’s Mouthpiece – Droug.co.uk

Leading stupid people to click

Simple concept and idea, even quite simple to deliver…every person is different and does different things. So every visitor to your web site should get a different set of pages to look at.

Quick and simple way to do it:

Take all the people who land on your website and split them into different groups…ie google/yahoo/msn visitors. Then take a group call them the “google people” for obvious reasons and now show them a page, optimise this page so that they do as you want them to do, then goto the next page they click on and do the same again. Now do the same with the “yahoo group” and the “msn group”.

No go back to the original groups and see if you can segment these groups again. So lets take the “google group” and split them into several more sub groups:

• UK users in google group
• US users in google group
• European users in google group
• Rest of google group

Now with each new group optimise every page they land on.

Continue this ultil you have many groups of users and you have tweaked and optimised the pages that each group see. Bet your conversion rates have increased by 10-50%. Now you have more money to do more advertising and drinking…your choice.

Doug on a sunny day

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Useability written by Doug Scott