2

Quidco sold to affiliate network?

Friday, August 1st, 2008

So Quidco have said they will no longer work with Affiliate Window:

Read here

More

Gossip is about that they have been offered overrides, part of the networks override, and cash to work more exclusively with another network. So maybe some of AW’s merchants will go to this “exclusive network”.

If it works then the network has closer ties with the largest UK cashback site and many more new merchants.

If I was this “exclusive network” I would have lined this deal up, if it works I will then be ready to buy out Quidco. As a network this gives me a unique offering to all merchants in the future.

If I was Quidco with reduced commissions and more members complaints, plus some merchants not wishing to play any more we need an exit. Here it is, it’s a gamble but it may work. Only 3 have the reach and the ability to support the system

Buy.at - need to grow by acquisition. Have proven by buying buyat leads that they are happy to be their own affiliate.

CJ - have lots of content sites and happy to be their own affiliate.

TD - have never had their own affiliate type business….a weakness or a strength?

Doug guessing???? :)


2 Responses to “Quidco sold to affiliate network?”

  1. Teh Insidre said on August 4th, 2008 at 12:44 am

    Hmm… but what if there are merchants that aren’t on the network. It would be handy if it was a network that has already worked with programmes from other networks. A bit like buy@’s charity shops…

    Also, this whole thing stinks of a co-operation between BA and Quidco. I hear that BA have been pestering AWs merchants to get them too switch to BA all week.

  2. Doug said on August 4th, 2008 at 4:01 pm

    Buy.at care to comment then

    Doug

Leave a Reply

How do I change my avatar?

Go to gravatar.com and upload your preferred avatar.