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SEO’s or dodgy crooks – is this legal?

Wednesday, March 12th, 2008

Just seen this on Dave Naylors blog:


Dear Sir/Madam

I am contacting you on behalf of Insurance.com, located in Cleveland, Ohio. We manage Insurance.com’s Internet monitoring function for brand identity issues on the Internet.

The following website ( removed ) uses the trademarked name of Insurance.com or one of its subsidiaries on its site.

As owner of the name, Insurance.com (and/or its subsidiaries) owns the exclusive right to reproduce and use its trademarks and authorize any reproduction and use. Insurance.com does not recognize the use of its name in the above-referenced site as authorized. Therefore, your use of this trademark is a violation of its rights.

Insurance.com demands that you cease and desist from using its name in any manner and that you remove all use of its trademark from the referenced website.

Please address these issues immediately. Please contact me with any questions.

Sincerely,

Trademark Administration
Insurance.com

Looks like it was someone trying to get links removed that pointed to insurance.com

Is this legal? Intersting scenario as I may have to get out my old typewriter and send letters to all those people who link to Lastminute.

So soon we will have link removing Indian companies…….$5 per link removed

Doug off home

Popularity: 2% [?]


One Response to “SEO’s or dodgy crooks – is this legal?”

  1. Colin Boyd said on July 15th, 2008 at 2:13 pm

    Negative SEO looks to be on the raise, It does look easier to get competitors removed than to out rank them but where’s the fun in that.

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