Comments on: Super Cookies for Super Affiliates

By: Super Cookie – Fact or Fiction? | One Man Went To Mow

Super Cookie – Fact or Fiction? | One Man Went To Mow — Fri, 09 Oct 2009 07:12:21 +0000

[...] earned commissions reminded me of a post i noticed whilst travelling by Doug Scott titled “Super Cookies for Super Affiliates“. As is Dougs style, the post caused a bit of a stir, but my general understanding was that [...]

By: Doug Scott

Doug Scott — Wed, 08 Apr 2009 13:34:55 +0000

If you have any large finance merchants then ask them

Doug

By: hero

hero — Wed, 08 Apr 2009 12:29:32 +0000

for the record, Doug, I know of NO company that dedupes with super cookies. I know companies that dedupe against email marketing, their own SEO and other stupidities like that. And I have refused to promote them.

If a merchant is “clever” enough to believe that some cookies are worth more than others, well, they get what they deserve.

By: Doug Scott

Doug Scott — Wed, 08 Apr 2009 11:38:19 +0000

Hero

There are super cookies out there and we both know some of the companies involved, you probably many more than me. Because these companies do not use affiliate networks, but direct deals it does not mean to say they are not affiliates.

My issue is still simple networks know what is going on, as it is most of the networks T’s and C’s that they have with merchants.

Doug

By: hero

hero — Tue, 07 Apr 2009 18:09:57 +0000

your copyright needs updating too! (attention to detail, doug, forget the non existent super cookies…)

By: hero

hero — Tue, 07 Apr 2009 18:09:24 +0000

doug, put a tickbox to notify us of follow up replies, will ya please? It’s most useful!

By: Mogga

Mogga — Mon, 06 Apr 2009 21:59:47 +0000

Oo supercookies … let me have a guess which sites they might be attached to…

By: hero

hero — Mon, 06 Apr 2009 17:56:23 +0000

I very much doubt there are network cookies out there that take priority over cookies from the same network for the same program on the same promotion terms.

For merchant deduping processes and which channels/partners are included, there’s a lot of room for clarity, so that affiliates make informed decisions. Personally, I don’t see the reason for concern if CPA activity is depuped provided again that all partners are on equal terms with regard to their cookies.

As to the statement “networks know what is being deduped”, I think that’s true to an extent – we know when we do the integration and ask the question. If a merchant changes the criteria afterwards, they don’t tend to inform anyone.

By: Pete

Pete — Mon, 06 Apr 2009 15:50:35 +0000

In some cases we do know how duplication is taking place but certainly not all the time.

The problem typically arrives when advertisers work across many media channels and have extensive SEM, SEO, display, performance based display, behavioural media buys, email, affiliates and direct deals in place. They could also be running Post Impression. Its these scenarios where duplication gets tricky. How are the rules prioritised? Are brand based search terms included or excluded from duplication? Click cookies should always take precedence over PI but is this the case? What technology is used to manage this process?

Overall, I think this does need serious discussion as deduplication is a growing issue.

Pete (affilinet)

By: Doug Scott

Doug Scott — Mon, 06 Apr 2009 13:23:25 +0000

Networks know what is being deduped. Because a company has a direct deal it does not mean they are not an affiliate.

Oops it looks like the cat is out of the bag.

Doug