Doug’s Mouthpiece – Droug.co.uk

Google to launch comparator

Google written by Doug Scott

Its happened:

http://www.google.co.uk/help/merchantsearchbeta/compare.html

Now this makes life interesting for anyone who owns a comparator business, like ourselves.

Does it now mean that Google have now legitimised our business models and we should just wait for the companies who have large traffic but don’t wish to run comparators to knock on our doors to buy us or use our feeds?

Also how does this effect Google and it’s core ppc business. The beauty of ppc is that the price gets driven up to a point that merchants make little cash, and in many cases loose money….either by being stupid or wanting branding. PPC in some cases also comes out of a companies marketing budget. CPA models such as many comparators use comes out of a companies sales channel and hence is tracked for profit.

Anyone know how google are charging?

Doug thinking

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