Doug’s Mouthpiece – Droug.co.uk

Seeing into Google update future

Google, SEO written by Doug Scott

http://www2.sandbox.google.com

Mr Cutts tells us this is where Google will be showing the new updates as they happen. No big change I can see yet. It’s called Caffeine

Doug

Popularity: 3% [?]

Google algorithm has to change

Google written by Doug Scott

Contents and links is all you need to rank – rubbish!!!!

It may work now but it can’t work much longer.

Content auto generation is now just too easy………or employ really cheap Indians or old people

Putting links on blogs/articles/etc automatically is now just too easy….

Whats next?

Doug

Popularity: 1% [?]

Trademark brand bidding is legal today – let the madness begin

Google written by Doug Scott

Trademark bidding rules on google change today…….their are no rules any more

Google no longer wants to be the trademark police, so if you have a problem get your cheque book and pay those lawyers.

Doug…

Popularity: 1% [?]

Top brand names are main google searches

Google written by Doug Scott

Firstly thanks to Lee for finding this.

Simply of the top 2000 searches on google 76% of them were for brand names.

This is from the hitwise report:

Navigational search = Brand Name search

So we know that there is lots of traffic for brand names.

Now lets look at what proportion of traffic on google when searching for a brand name lands on the brandname site:

EG. Expedia, a brand that is strong both in the UK and USA. 95.7% of people searching for ‘expedia’ in the UK ended up on an Expedia property, compared to 88.6% in the US – a 7.1% gap.

The difference is that in the US brand name bidding is allowed on google, in the UK it is not. All changes on May 5th.

Doug

Hitwise data here

Popularity: 1% [?]

Yahoo to show Google Ads

Google, Online Stuff for Saddos written by Doug Scott

Yahoo in an effort to stick their fingers upto the Microsoft deal are now in talks to show Google ads on Yahoo.

I ain’t kidding….full story here

Doug

Popularity: 1% [?]

Official google update – they know if you are fat!

Fun written by Doug Scott

Ernie Hsiung needs to loose weight and google know it

Doug slimming

Popularity: 1% [?]

Adwords Quality Score

Google, Uncategorized written by Doug Scott

So your boss:

is planning an online marketing campaign and there’s all this jargon flying around which you have no clue about. Quality Score what? you ask. Now before you go ahead and show your ignorance at the brainstorming session that makes your boss finally sign the firing letter that has been on his desk, read on.

Quality Score is a variable which is dynamic and which is allocated to every one of your keywords. It is computed using various factors and it quantifies the relevancy of your keyword vis-à-vis the text in your advert and the search word the user has submitted.

Quality Score affects the position of your ads on Google and the Google Network. It also goes towards determining your keywords’ minimum bids. In general, the higher your Quality Score, the better your ad position and the lower your minimum bids.

The main use of Quality Score is to help guarantee that only the ads with the highest relevancy appear to users on the Google search engine as well as the Google Network. The AdWords system works best for users, advertisers, website owners and Google as well when the text ads that get displayed match the users’ requirements as closely as possible. Ads that have the highest relevancy tend to get more users clicking, are displayed in a higher and more strategic position and bring the advertisers the most success.

The formula used in computing or assigning the Quality Score fluctuates and it all depends on whether it is minimum bids being computed or it is the ad position being assigned or determined. It also varies depending on whether it is a keyword-targeted ad or a placement-targeted ad. It also varies depending on whether the keyword-targeted ad will be featuring on a search network or a content network.

While Google is consistently and regularly trying to refine its Quality Score formulae, the core components never change and if they do they remain more or less the same.

When computing a keyword’s minimum bid the factors that go into consideration include the keyword’s historical clickthrough rate on the Google search engine but excluding the clickthrough rate on the Google Network. Others include how pertinent the keyword is to the ads in its ad group; the state of the landing page; the account history which is determined by the clickthrough rate of all the ads and keywords in your account and other factors which may be deemed pertinent.

On the other hand when computing the chances of a keyword-targeted ad appearing on a particular content site as well as the likely spot of the text ad on that website, factors such as the ad’s past performance on the particular website and similar websites are taken into account. Others include the relevancy of the ads and keywords in the ad group to the website, the condition of the landing page and other factors which may be deemed important.

Finally, what determines if a placement-targeted ad will appear on a particular website is the condition of the landing page.

Check out these for more info:

How to build a page that wont get banned with examples

How to retain Google history in AdWords Editor

Doug perplexed

Popularity: 2% [?]

Google to buy Expedia – you are having a laugh

Google, Online Stuff for Saddos written by Doug Scott

You got to be joking.

Why oh why would they do this? Expedia is a travel company in the real sense of the word.

It just does not fit with Googles business model…not as I see it anyway.

Google as a business lives off real companies having online wars to get eyeballs. They don’t care where the traffic goes as they make as much as possibel from the visitor

Please can some explain the rationla here

Doug confused

More info:

HERE

HERE

Popularity: 1% [?]

How to rank Number 1 in google

Google written by Doug Scott

Over at the madhat

he has interesting take on how to rank number 1 in google.

Ok we all know the theories:

get good content

find nice on theme link partners

OR pay for some quality links, but check at Daves to make sure the are good:)

here is a quick overview:

HERE

Doug chuckling

Popularity: 1% [?]

Google, link networks and are they above the law.

Google written by Doug Scott

An interesting article over at Mr Naylors blogs.

The overview is Google may hypothetically, log in and create accounts in the link networks, then use the info to go after the link sites. Obviously the implications of this is that the link networks would go out of business. An “anonymous” user states some of the Terms and Conditions on the link networks which explicitly disallows people related to Google and other search engines creating accounts on these link networks.

The interesting part is that if Google, etc did this they would be breaking US anti trust laws. So will Google do this?

Then they do this:

Google gives links to those they love

Clean Doug

Popularity: 1% [?]