Doug’s Mouthpiece – Droug.co.uk

Better spend more time on keyword research

Google written by Doug Scott

A great peice of info over at grokdotcom made me start thinking. Simply in 2005 you can rank any where on the page in Google and get traffic, in 2008 you need to be at the top. As can be seen on the graph below:

Now the chances of ranking for cheap flights :) are probably not going to happen, however hard we try. So people need to do better keyword research and rank at the top for the terms that they stand a chance of ranking for. It’s a game of using your resources where they will most effective. No point in getting links for terms you aren’t going to be very near the top for.

So great times for individual seo’s and bad for large brands. Large brands have to satisfy their shareholders and rank for the big vanity terms, hence competing more and more against each other. So they have larger seo teams, bigger seo consultancy bills and they are all going after the same terms and so leaving it wideopen for everyone else to pickup the rest.

We also would love to be number 1 for car hire but alas our resources are better used elsewhere.

Doug enjoying playing where no one else palys:)

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