Posts Tagged ‘Paid search’

Double paying – being in organic and paid

We have been trialing this for months and our results are quite simple:

  • If term is generic and you are number 1 in the organic results and term is cheap then be in paid.
  • If term is generic and you are number 1 in the organic results and term is expensive then do not be in paid.
  • If term is generic and you are not number 1 in the organic results then be in paid.
  • If term is your brand then be in paid

A more in depth study about Mozilla is here
Doug plays with paid search

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