Posts Tagged ‘Paid search’
2
Double paying – being in organic and paid
We have been trialing this for months and our results are quite simple:
- If term is generic and you are number 1 in the organic results and term is cheap then be in paid.
- If term is generic and you are number 1 in the organic results and term is expensive then do not be in paid.
- If term is generic and you are not number 1 in the organic results then be in paid.
- If term is your brand then be in paid
A more in depth study about Mozilla is here
Doug plays with paid search
Popularity: 1% [?]
