Comments on: Top A4U Publishers are not the ones who make real cash http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html Doug Scott's thoughts and opinions Tue, 04 Oct 2011 20:38:25 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Doug http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-472 Doug Fri, 13 Jun 2008 11:40:27 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-472 My hard is bleeding.......those poor guys:) My hard is bleeding…….those poor guys:)

]]> By: Anonymous http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-471 Anonymous Fri, 13 Jun 2008 10:47:23 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-471 I just read Lammo's comments on the One Little Duck blog and he makes a very good point ( http://www.onelittleduck.co.uk/2008/06/big-up-the-content-affiliate-massive-aiii.html ). The PPC affiliates need these awards more than we do, as it helps them in the RFP process and in any PPC management work they're going for. For the content affiliates it's a nice ego boost, but could just bring unwanted competition from copycats. I just read Lammo’s comments on the One Little Duck blog and he makes a very good point ( http://www.onelittleduck.co.uk/2008/06/big-up-the-content-affiliate-massive-aiii.html ). The PPC affiliates need these awards more than we do, as it helps them in the RFP process and in any PPC management work they’re going for.

For the content affiliates it’s a nice ego boost, but could just bring unwanted competition from copycats.

]]> By: Doug http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-470 Doug Fri, 13 Jun 2008 10:10:06 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-470 Care to say who you are:) I was being generous to the guys and explaining that is not as simple as people think. Doug Care to say who you are:)

I was being generous to the guys and explaining that is not as simple as people think.

Doug

]]> By: Anonymous http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-469 Anonymous Thu, 12 Jun 2008 14:19:02 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-469 I'd say the profits are a bit higher than 2%, remember most of the stuff they do will be CPA based, not a percentage of basket value. At just 2%, or 1% profit after paying the overheads, they'd be getting a better return on their cash in a bank account. I'd say operating profits were closer to 9% with almost half going on overheads. Wheras a lot of content affiliates will be closer to 100% profit. I run a string of non PPC sites and made well in excess of £1m profit last year. How about an award based on profit rather than revenue? I’d say the profits are a bit higher than 2%, remember most of the stuff they do will be CPA based, not a percentage of basket value.

At just 2%, or 1% profit after paying the overheads, they’d be getting a better return on their cash in a bank account. I’d say operating profits were closer to 9% with almost half going on overheads. Wheras a lot of content affiliates will be closer to 100% profit.

I run a string of non PPC sites and made well in excess of £1m profit last year. How about an award based on profit rather than revenue?

]]> By: pfft » Content Heroes http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-463 pfft » Content Heroes Wed, 11 Jun 2008 10:11:15 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-463 [...] The King is dead, long live the King? How did we go from 3 content affiliates being nominated in the inaugural a4uAwards, to none at this years vote? Is the Merchants Publisher of the Year award now just based on turnover? [...] [...] The King is dead, long live the King? How did we go from 3 content affiliates being nominated in the inaugural a4uAwards, to none at this years vote? Is the Merchants Publisher of the Year award now just based on turnover? [...]

]]> By: Chris Garrett http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-347 Chris Garrett Fri, 16 May 2008 12:09:57 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-347 When you line up the numbers that business model is scary indeed, and not one you can get into easily without an understanding investor and some sturdy brown trousers When you line up the numbers that business model is scary indeed, and not one you can get into easily without an understanding investor and some sturdy brown trousers

]]> By: Lee McCoy http://www.droug.co.uk/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html/comment-page-1#comment-346 Lee McCoy Fri, 16 May 2008 10:40:21 +0000 http://www.asapventures.co.uk/blog/top-a4u-publishers-are-not-the-ones-who-make-real-cash.html#comment-346 yep! and merchants should be building relationships with affiliates that will deliver long terms success and not simply switch off their ads when they get a bit pissed off with the merchant! yep!

and merchants should be building relationships with affiliates that will deliver long terms success and not simply switch off their ads when they get a bit pissed off with the merchant!

]]>