Adfero News Competitor?

Friday, June 12th, 2009

We do loads of news on sites like www.mns.co.uk, www.carrentals.co.uk, www.fly.co.uk, www.recycle.co.uk and lots more sites and wonder if anyone would be interested if we setup a service to run news for people.

The service would involve managing everything from setting up a subdomain, getting content written and getting it into google news.

Would anyone be interested? If so add a comment and we will get back to you.

Cheers

Doug

Inspirational Stuff

Wednesday, June 10th, 2009

I am always a great beliver in that work and effort does more than any talent or skill…..and when I came across the story of how Billy Bragg got him break in music I thought wow.

Here we go how simple things work:

Bragg decided to act the part of a TV repair man so as to get in front of Peter Jenner a well known person in the record industry.

Bragg whilst listening to the radio heard John Peel say he was starving whilst live on air, so Bragg took a mushroon biryani to the BBC studio and Peel in return played a song from Lifes A Riot.

Anyway jibberish over

Doug

Toon looks really bad…..ah

Friday, June 5th, 2009

Aswell as the poor old Toon being relagated having looked at some of their finances things get really scary…….here are some things to watch for at your football club…….scary observations:

  1. Many players get loyalty bonus’s if they see out there contracts, normaly a years salary
  2. Many clubs pay for players in in stalments at the end of each season, most urchases are setep to have 4 X 25% payments

Lets look at what is about to happen at Newcastle:

  1. Who is leaving and out of contract and what were they estimated to being paid per year? Owen (£6 million), Viduka(3 million), Lovenkrands, Cacapa and Edgar (£5 million combined). So lets call it £10 million being conservatively
  2. Over the past 3 to 4 years Newcastle as a club has spent over £100 million on players, so they are probably due to pay an installment of £20 million plus at the end of June ( the end of the football year)

So now the players out of contract have gone, but we still have a load of players being paid a fortune. Reports were that 15 players were on over £50K per week, and only 3 of them will have gone as they were out of contract. We now have to persuade some other players to leave. Now as they have not asked for a transfer we as a club have to pay them their loyalty bonus…..lets say another £10 million to shift some of them on. As they also have now left the club we have to settle the debts on the transfer instalments……lets call it £25 million. Mind you we do get some money back from the transfer fee…lets say £25 million and not the £100 million we paid for some of them ( think Alan Smith bought for £6 million, sell for £1.5 million, Coloccini bought for £10 million, sell for £2.5 million).

The club will also have to subcidise some of the players wages who left the club as no one is going to pay someone like Alan Smith the reported £60K per week he is currently on. So lets say it costs the club another £10 million over the next 2 years.

So basically in the next month or so NUFC  have to pay £10 million to players and £20 million to other clubs and in the next 2 years shell out another £10 million to old players who have left the club.

Total spend after revenue from selling players £40 million. Balloon payment for being relegated £15 million.

Result loss of £25 million and no quality players…but club financially ok going forward as long as we stay in the Championship.

The other option is to not sell anyone, bank roll the club to the tune of £30-50 million and hope that the players at the club are good enough to get promoted, which I don’t think they are. If the club does not get promoted then sell everyone and loose £40 million.

Anyone in Dubai want to buy a club?????

Course we could be Liverpool and have a even bigger wage bill and bigger debt and yearly losses.

Doug

Smiley builds profile????

Thursday, June 4th, 2009

Tim O’Shea a  friend and a extremely bright guy has launched a blog. Now as he has been a person who has hidden and kept a very low profile doing seo for a long time in many sectors I wonder why?????

Anyway read away as he can help tell you how to build a site to 400,000 visitors per day www.blurtit.com ….thats right 400K per day.

Doug wondering

Natwest website is down

Friday, May 29th, 2009

www.natwest.com

404 Not Found

Sorry not able to get a screen shot…but seems to have been down for 7 hours now…can someone grab me one and email it please

Discount Voucher Sites and Why Bother?

Friday, May 29th, 2009

As someone who is heavily involved in this arena I can tell you now not to bother unless you have decent amounts of traffic or want to go after the traffic quite hard.

Lete me explain to you the issues:

  1. The overheads just on keeping on top of the codes/offers is quite something. We now have a team of people just collecting deals/offers/codes. Without all the latest offers on your site it’s a pointless exercise. At last count we had close to 3000 offers/codes/deals in our system including Game discount vouchers, Argos discount vouchers, Dixons discount vouchers, Play discount vouchers, Lovefilm discount vouchers, Boot discount vouchers
  2. The next issue is keeping on top of the merchants and the rule changes, being approved/disapproved for affiliate schemes etc etc.
  3. We run our own site www.discountvouchers.co.uk which ranks quite nicely but we have been doing a lot of work. From the data we see from this site we see conversion rates running at double or treble normal content site rates, but no where near the 10% plus that people talk about. Mind you the IAB guidelines have definitely affected click through rates ( what do you say Mark??:):)
  4. You will also find that you do not make much per visitor, be aware

Admittedly there is lots of long tail traffic, but you will need masses of content and power links to not get caught by the Google duplicate content penalty and many of people are after that, generally including the merhcnats themselves who have natural power.

Anyway just my little bit of knowledge, but if you already have a lot of grunt Google power and/or traffic then the effort may be worth doing. If you want a feed then kick the guys at www.promotions.co.uk atleast that may save you a lot of  work and effort.

Doug

Gone Down

Monday, May 25th, 2009

16 yeas and gone….hopefully someone will now decide to sort the shambles out.

Doug

Our Staff - The Vouch

Friday, May 22nd, 2009

Some of the guys in our office as you may know or may not know are in a band, well yesterday they had a bit of a breakthrough and were playing on Radio 2 with Janice Long.

The Vouch with Kid Rad

Many people have already met them at the A4U events in the bandanas.

Good to see they have not quite finished there website, that bit sounds familiar.

The Vouch

I was genuinely surprised how good they sound, I am a hard man to please as they know. But well done Joe, Josh, Adam as it was brilliant.

All the best

Doug

Recent quote from the Financial Times

Thursday, May 14th, 2009

Google is to privacy and respect for intellectual property rights what the Taliban are to women’s rights and civil liberties: a daunting threat that must be fought relentlessly by all those who value privacy and the right to exercise, within the limits of the law, control over the uses made by others of their intellectual property. The internet search engine company should be regulated rigorously, defanged and if necessary, broken up or put out of business. It would not be missed.

Full story

Eerie music

Tuesday, May 12th, 2009

Eerie

Anyone care to gues what it was from?

Doug